Key Trends Driving Light’s Expression Of Identity [Future of Light]

Key Trends Driving Light’s Expression Of Identity [Future of Light]

Scalable lighting technologies are making it possible for individuals, brands and entire cities to visually express their identity and communicate it to the wider community.

  • 9 october 2013

PSFK’s Future of Light report takes an in-depth look at lighting innovation at the intersection of technology, community and sustainability. One of the four major themes featured in the report is called Illuminated Expression, which explores how scalable lighting technologies are making it possible for individuals, brands and entire cities to visually express their identity and imagination and communicate their vision to the wider community.

Below we recap three key trends that fall under the Illuminated Expression theme:


In a trend we’re calling City Branding, we look at how designers are breathing new life into buildings and urban infrastructure through the construction of dynamic lighting displays that add iconic elements to their home cities. Whether they be instantly recognizable landmarks or new designs, light is being used as a signpost to draw attention to unique aspects of a city’s character. By creating scalable, visual displays, these initiatives offer artists and designers a blank canvas for their creative reinterpretation and reinvention of familiar cityscapes. Check out the following posts to understand the examples shaping this trend:


The Sound Syncing trend looks at lighting installations that convert audio cues into vibrant lighting displays, enabling people to experience the sound in entirely new ways. By visually capturing the physical qualities of sound, these displays highlight local aspects of a place, tell compelling stories and bring people together around shared, interactive experiences. Check out the following posts to understand the examples shaping this trend:


Finally, in a trend called Light Painting, we notice that technologies are tracking people’s ephemeral gestures and translating them into graphic images of light. These installations are lowering the barrier to engagement through intuitive interfaces which instantly respond to user movements, allowing anyone to playfully experiment and create a desired outcome. Check out the following posts to understand the examples shaping this trend:

The Future of Light series explores light’s potential to improve lives, build communities, and connect people in new and meaningful ways. Brought to you in partnership with Philips Lighting, a full report is available as an iOS and Android app or as a downloadable PDF.


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