London Hop Farms Brew Crowdsourced Beer Across The City [Pics]
Meantime Brewing planted hundreds of plants, which will be used to engage the urban population in the making process.
- 3 october 2013
London craft brewer Meantime Brewing planted hundreds of hop plants around the city, in sites ranging from royal parks to the rooftops of local pubs. The hops are now being harvested to make the city’s first “crowdsourced beer” that will represent the true flavor of London and hopefully engage people with the art of British brewing.
The ‘wet hop’ harvest beer is being made at Meantime’s cutting edge brewery in Greenwich and the public are encouraged to suggest names for it via Twitter and Facebook. The brew will be ready to drink by the end of the year, when it will be available in pubs around London. Nick Miller, Meantime’s CEO, said:
London is an exciting place to be a brewer right now. The variety of ingredients at our disposal is huge and it allows us to pack flavour into our beer. More than ever, the public are interested in ingredients and where they come from – the hop gardens have got people talking and asking questions about how their beer is brewed.
Click through to see images of the hop plants: