Nordstrom Debuts Themed Mini-Boutiques Inside Its Stores [Pics]
French-themed "Pop-in" store offers exclusive items to shoppers for a limited time only.
Nordstrom‘s Director of Special Projects Olivia Kim has joined forces with architect Rafael de Cardenas to design the brand’s new “Pop-In” shops around the US, a series of themed pop-ups that offer hard-to-find and specially-sourced products just for the events.
The first of the stores launched on Thursday with a showcase of French-inspired goods curated by Kim, including exclusive and limited-edition products by Kenzo, Olympia Le-Tan, Maison Michel, Maison Kitsuné, and Rodarte. Designs for the shop were created by Rafael de Cárdenas, while influential creative firm M/M (Paris) developed the visual identity and special branding for the project.
Kim shared her feelings about the French-themed “Pop-in” online:
Someone once said ‘Paris is always a good idea’ and, oui, I agree! Charming cafés, croissants, berets, New Wave cinema, words I adore like pamplemousse and framboise—there is so much to love about the City of Light.
The company are planning to release a video of the party in the very-near future, but in the meantime, you can check out some photos of the event in the gallery below: