Mocking art critique cliches with invites to the public to contribute their own ideas.
Picture frames printed on napkins will become blank canvasses for people to interact with and create their own Abstract Expressionist paintings.
Including playful tag lines such as “I like the way it’s going, but it’s a bit derivative,” and “You’re clearly still in a transitioning phase,” the napkins evoke art critique clichés.
The campaign, unaffiliated with nor endorsed by MoMA, was created by students of the Miami Ad School in San Francisco, and could help challenge elitist views that abound in the art world, opening doors for work that comes from a broader community.
Image by C Simmons