Mobile rewards and advertising brand Kiip has launched a new way for advertisers to target customers more precisely that promises to deliver the best and most relevant rewards to the right person at the right time.
Precision Moments Targeting will keep track of the things that matter such as activities including a recently saved recipe, completed to-do lists and favorite songs. By engaging with customers at the best moments, brands can connect during emotionally charged times heightening their chance of purchases and connect only when rewards are meaningful and relevant to that specific customer.
Kiip, who has also expanded its business into personal fitness tracking apps will offer PMT, which will be well received for many a brand, and it’s all about getting the moment just right. Once the software has been bought, it allows brands whether established or emerging to tap into consumer moments in Kiip’s app channel within specific genres including games, fitness, health, productivity, food/cooking and music. They are targeted by their location, previously logged location habits and even local weather and absorbs this information then make predictions on what each consumer would most like based on previous moments and redemption patterns.
CEO of Kiip Brian Wong explains, “We built PMT as an aggregation of all the tools we’ve been using for the past three years, and its algorithm puts brands in front of highly sought-after demographics at the most engaged moments.”
Kiip’s future seems extremely promising; the company has recently received funding from American Express and the team have also announced a partnership with Internet Analytics Company comScore who oversee more than one trillion interactions per month. With this in mind, we’re sure brands will agree that this is a revelation worth thinking about, at least.
Watch the video below to find out more: