Lauren Fahey knew that the renter’s market was tough in San Francisco, but after struggling to find a place to leave, she decided to use her creative skills – honed from her job in art direction – to create a movie-style poster advertising herself as the best roommate on Craigslist.
The poster shows happy-go-lucky Lauren embracing fun, the sun and an anonymous friend with a ‘this could be you’ oval covering her face. Like many a critic-loved film, Fahey’s advertisement features quotes from her greatest fans lauding her great roommate qualities. Reads one acclaimed review:
Lauren is a housewife trapped in a hipster’s body… She knows how to seriously cook, clean and party.
The poster is a clever way to capture attention and pitches Fahey as having just the right amount of fun energy intermixed with a respect for privacy and cleanliness. And more importantly – it worked. Fahey received 100 responses within the first few days and is now happily living with two other women. She tells Good Morning America:
The market here is so difficult. I really think you have to do something like this to even get anywhere. The other day I saw someone had posted a spot on their couch for $1,700 … to sleep on their couch in a studio. It’s ridiculous.
See the full ad below: