American paint company Dutch Boy’s new app lets customers paint a room in their favorite song.
Paintlist is a new mobile app from American paint company Dutch Boy that gives users a new way to make those tough color decisions when painting a room. Users either select songs already on their smartphone or prompt the app to ‘listen’ to a song, Shazam-style, and receive three suggested palettes based on the song. The palettes can be shared with friends and family, and users are directed to the nearest retailer selling those particular colors. Incorporating music into the color selection process is a smart way for the 106-year-old paint brand to reach future homeowners, a generation which is accustomed to personalized services and for whom music is an integral form of self-expression.
The app was designed by Ohio-based integrated agency Marcus Thomas and incorporates technology from Music DNA. The song-identification service recognizes over ten million songs and classifies them into one of approximately 750 categories based on the tones, tempo and genre. Color experts at Dutch Boy have translated these categories into distinct color palettes, so the tonality of the palette is a visual representation of the music tonality. For example, an upbeat pop tune will result in a more vibrant palette than a slower classical piece. The free mobile app was released on October 15th and is available for iOS and Android.