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Twitter Experiments With Personalized Feeds Tailored To Each User

Twitter Experiments With Personalized Feeds Tailored To Each User

@magicrecs and @eventparrot are the social network's new stealth modes that customize public accounts.

Serena Chu

Twitter is looking to update and expand their features to offer users private and personalized feeds alongside the public one. Instead of jumbling posts into one continuous public stream, Twitter is opting for a more complex system that can create specific feeds and recommendations. It is their way to weed out unnecessary information for users.

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The company is experimenting with two projects that will change the way people interact with one another on the web. @magicrecs, launched in June, sends Twitter account and tweet recommendations to potentially interested followers. Functioning as an “insider,” @Eventparrot is set up to send personalized updates on breaking news via direct message.

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These private accounts are more commonly referred by Twitter as “apps”, which gives the company the flexibility it needs to test new features and make new additions to the overall design of the system.

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