menu

What The World Map Would Look Like If Drawn Using Online Population Size

What The World Map Would Look Like If Drawn Using Online Population Size
technology

A map based on population and penetration of internet users reveals interesting trends in global connectivity.

Kristen Nozell
  • 16 october 2013

As part of the Information Geographies project of the Oxford Internet Institute, Dr. Mark Graham and Stefano de Sabbata have created a map that shows how the world would look if geographic areas were based on online population size. The map (in full below) shows both the absolute number of internet users, shown as geographic area, and the penetration within each country’s overall population, depicted by color, with the darker colors representing a higher penetration. Data is based on 2011 statistics from the World Bank.

In their findings, Graham and Sabbata reveal that Asia is the primary contributor to the world’s online population, with 42 percent coming from the region. The researchers also found that none of the most populous countries in terms of absolute number of internet users fall into the highest category of penetration (>80 percent). In fact, despite being the third largest in terms of quantity of internet users, India falls into the lowest category of penetration, with less than 20 percent of the actual populace online. This, coupled with the fact that only one third of the world’s population is online, shows room for tremendous growth.

According to the site, the Information Geographies project “proposes a comprehensive mapping of contemporary geographies of knowledge,” and includes other maps such as ‘A Geography of Twitter’ and ‘The Distribution of All Wikipedia Articles.’

psfk-online-population-map-2

Information Geographies

+#technology
+Asia
+financial services
+india
+internet
+Media & Publishing
+technology
Trending

3 Key Trends Driving The Future Of Entertainment Consumption

Augmented & Virtual Reality
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

USA february 17, 2017
Health february 17, 2017
No search results found.