menu

Billboards Feature Programming Code To Lure Tech Graduates

Billboards Feature Programming Code To Lure Tech Graduates
Advertising

Cornell NYC Tech uses cryptic advertising to attract high-caliber applicants.

Ross Brooks
  • 2 october 2013

Cornell NYC Tech is a new graduate school scheduled to open in 2015 that has taken a very unique approach to attracting the right kind of students. Instead of appealing to the masses, their new campaign features programming language instead of clear, concise copy, making sure that only those with the desired skill set apply.

Posters and digital banners feature a black background that looks just like the terminal you would use to enter lines of code on a computer, with wording written in a common programming language. The school wants to attract entrepreneurial graduates with a strong background in technology before the Roosevelt Island-based school opens.

cornel-nyc-tech-programming-language-campaign-2

The campaign was created by Sullivan NYC, and could be just what the school needs to ensure it has a pool of top talent before it even opens its doors.

cornel-nyc-tech-programming-language-campaign

Cornell NYC Tech

+#advertising
+#technology
+Advertising
+billboards
+graduates
+technology
+USA
+web
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Consumer Goods Yesterday
Augmented & Virtual Reality Yesterday
No search results found.