PSFK Picks: Top Five Stories Of The Week

PSFK Picks: Top Five Stories Of The Week

A fake YouTube ad provoked empathy in viewers, and we learned how silly we'd look if 'following' took place IRL.

Sara Boboltz
  • 25 october 2013

Each week PSFK features many new and innovative apps. To highlight the some of the best, we’ve compiled a roundup of the most interesting and creative apps written about on the site these past seven days:


YouTube’s Skip Ad Button Helps Highlight The Plight Of Ex-Cons [Video]

To support Business in the Community’s Ban the Box initiative — the ‘box’ in question being the one demanding a job applicant’s criminal history — Leo Burnett Change helped develop a fake YouTube ad featuring an ex-con. Each time a viewer presses ‘Skip Ad,’ the man becomes increasingly desperate for work, but when the ‘ad’ is allowed to play out, he gains confidence, instead.


How Ridiculous Social Media Interactions Would Look If Acted Out In Real Life [Video]

Highlighting social phenomena many of us choose to overlook on a daily basis, Ogilvy Johnnesburg created an ad for Cell C — a South African mobile service provider — that shows regular people ‘liking’ objects and ‘following’ strangers.



Vibrator Alarm Clock Makes Waking Up More Pleasurable [Video]

A device called Little Rooster is now available for women who’d like to wake up to a vibrator. It fits inside underwear and functions as one might imagine it to — upon wakeup time, the thing starts vibrating.

starpath 2

Glow-in-the-Dark Pavement Emits Efficient Street Lighting [Video]

Using the same technology behind that glow-in-the-dark solar system adorning the ceiling of your childhood bedroom, UK-based ProTeq Lighting gives us glowing pavement. Applied as a liquid, the product absorbs light during the day and emits it at night.

uniqlo 3

Uniqlo Subway Pop-Up Shop Peddles Jackets To Commuters

New York City’s MTA is offering businesses the ability to open pop-up shops in its Union Square station with short-term leases. One such recent installation was Uniqlo’s temporary jacket shop, capitalizing on a recent cold snap.


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


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Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

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Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


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PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

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