A fake YouTube ad provoked empathy in viewers, and we learned how silly we’d look if ‘following’ took place IRL.
Each week PSFK features many new and innovative apps. To highlight the some of the best, we’ve compiled a roundup of the most interesting and creative apps written about on the site these past seven days:
To support Business in the Community’s Ban the Box initiative — the ‘box’ in question being the one demanding a job applicant’s criminal history — Leo Burnett Change helped develop a fake YouTube ad featuring an ex-con. Each time a viewer presses ‘Skip Ad,’ the man becomes increasingly desperate for work, but when the ‘ad’ is allowed to play out, he gains confidence, instead.
Highlighting social phenomena many of us choose to overlook on a daily basis, Ogilvy Johnnesburg created an ad for Cell C — a South African mobile service provider — that shows regular people ‘liking’ objects and ‘following’ strangers.
A device called Little Rooster is now available for women who’d like to wake up to a vibrator. It fits inside underwear and functions as one might imagine it to — upon wakeup time, the thing starts vibrating.
Using the same technology behind that glow-in-the-dark solar system adorning the ceiling of your childhood bedroom, UK-based ProTeq Lighting gives us glowing pavement. Applied as a liquid, the product absorbs light during the day and emits it at night.
New York City’s MTA is offering businesses the ability to open pop-up shops in its Union Square station with short-term leases. One such recent installation was Uniqlo’s temporary jacket shop, capitalizing on a recent cold snap.