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PSFK Picks: Top Five Stories Of The Week

A fake YouTube ad provoked empathy in viewers, and we learned how silly we'd look if 'following' took place IRL.

Sara Boboltz
Sara Boboltz on October 25, 2013. @sara_bee

Each week PSFK features many new and innovative apps. To highlight the some of the best, we’ve compiled a roundup of the most interesting and creative apps written about on the site these past seven days:

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YouTube’s Skip Ad Button Helps Highlight The Plight Of Ex-Cons [Video]

To support Business in the Community’s Ban the Box initiative — the ‘box’ in question being the one demanding a job applicant’s criminal history — Leo Burnett Change helped develop a fake YouTube ad featuring an ex-con. Each time a viewer presses ‘Skip Ad,’ the man becomes increasingly desperate for work, but when the ‘ad’ is allowed to play out, he gains confidence, instead.

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How Ridiculous Social Media Interactions Would Look If Acted Out In Real Life [Video]

Highlighting social phenomena many of us choose to overlook on a daily basis, Ogilvy Johnnesburg created an ad for Cell C — a South African mobile service provider — that shows regular people ‘liking’ objects and ‘following’ strangers.

 

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Vibrator Alarm Clock Makes Waking Up More Pleasurable [Video]

A device called Little Rooster is now available for women who’d like to wake up to a vibrator. It fits inside underwear and functions as one might imagine it to — upon wakeup time, the thing starts vibrating.

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Glow-in-the-Dark Pavement Emits Efficient Street Lighting [Video]

Using the same technology behind that glow-in-the-dark solar system adorning the ceiling of your childhood bedroom, UK-based ProTeq Lighting gives us glowing pavement. Applied as a liquid, the product absorbs light during the day and emits it at night.

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Uniqlo Subway Pop-Up Shop Peddles Jackets To Commuters

New York City’s MTA is offering businesses the ability to open pop-up shops in its Union Square station with short-term leases. One such recent installation was Uniqlo’s temporary jacket shop, capitalizing on a recent cold snap.

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