PSFK’s Trending Topic: Automakers Lure Buyers In With Games And Movies [Video]

PSFK’s Trending Topic: Automakers Lure Buyers In With Games And Movies [Video]

Automobile brands are doing away with traditional ads and are using innovative ways to attract customers.

Leah Gonzalez
  • 25 october 2013

Instead of the traditional automotive ads that list a bunch of features and specifications, and show car models traversing sand dunes and hills, carmakers are creating interactive and innovative experiences to attract customers. From a live play staged within a Fiat to a viewer-controlled adventure film, brands these days are trying hard to stand out from the pack.

Here are some the creative campaigns that have been featured on PSFK.



Fiat Movie Theater

Italian carmaker Fiat created four short plays and invited people to watch them staged and acted out around different models of the Fiat 500. People reserved tickets via a Facebook app or simply showed up on the day of the play. The viewers got a full “theater” experience, complete with ushers and available programs.


Life-Sized Video Game Controlled Via Tablet

Lexus Italy promoted its Lexus IS Hybrid car through a life-sized real-time car race video game called TRACE YOUR ROAD. Participants were selected to ride in the passenger seat while Formula 1 driver Jarno Trulli drove the car through race tracks that the participants drew in real-time by swiping their fingers on a touch tablet.


Smartphone-Controlled Adventure Film

Land Rover created an interactive digital campaign called RACE THE SUN, where participants can choose to either sync their smartphones and turn them into a game controller and a second screen experience, or use their computer keyboard to interact with the film. Participant can sync their smartphones with the film and match the maneuvers of the Range Rover Sport by tilting, swiping or tapping their screen.


Viewer-Controlled Adventure Film

Infiniti launched DejaView, a choose-your-own-adventure responsive film that runs on unique storylines based on the viewer’s interaction with the characters via mobile phone conversations. The film used natural language processing systems to enable the viewers to affect the characters’ decisions and drive the plot.


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Travel Today

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Today

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep


Get PSFK's Related Report: Future of Automotive

See All
Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Related Expert

Sean Bartlett

Digital Experience

Retail Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Today

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

Retail Today

Apple’s New London Store Is Filled With Living Trees And Sunlight

The brand's UK flagship location has been reimagined with a focus on customer experience and community


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Syndicated Today

Artificial Intelligence Could Serve As A Judge In The Court Of The Future

A new software program can weigh up legal evidence and more questions of right and wrong to predict the outcome of trials

Brand Development Yesterday

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Yesterday

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year

Food Yesterday

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Yesterday

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Travel Yesterday

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Design & Architecture Yesterday

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Yesterday

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology

No search results found.