Every wonder what Facebook, Twitter, and other social media behavior would look like outside of the internet? Ad agency Ogilvy Johnnesburg wondered the same thing, which led them to re-create social media interactions in real life.
“Data” was originally created to advertise the company Cell C, a leading mobile provider in South Africa, and highlights a social phenomena many of us have failed to question. The video features a character who goes around the city posting “Like” post-its on random objects, “following” strangers, and other bizarre social activities.
Just think how different life would if we used a Polaroid instead of Instagram or if updating a status required you to shout it aloud in public. This film challenges the audience to think outside of the box, and imagine a world without social media.
Here is what life would be like without data.