menu

How Ridiculous Social Media Interactions Would Look, If Acted Out In Real Life [Video]

How Ridiculous Social Media Interactions Would Look, If Acted Out In Real Life [Video]
Advertising

Ad demonstrates how our digital behavior doesn't translate into the analog world.

Serena Chu
  • 21 october 2013

Every wonder what Facebook, Twitter, and other social media behavior would look like outside of the internet? Ad agency Ogilvy Johnnesburg wondered the same thing, which led them to re-create social media interactions in real life.

“Data” was originally created to advertise the company Cell C, a leading mobile provider in South Africa, and highlights a social phenomena many of us have failed to question. The video features a character who goes around the city posting “Like” post-its on random objects, “following” strangers, and other bizarre social activities.

cellc 2

Just think how different life would if we used a Polaroid instead of Instagram or if updating a status required you to shout it aloud in public. This film challenges the audience to think outside of the box, and imagine a world without social media.

Here is what life would be like without data.

“Data”

+#advertising
+#culture
+#design
+#technology
+Advertising
+Africa
+cities
+culture
+data
+Design
+Entertainment
+Facebook
+Media & Publishing
+mobile
+Social Media
+technology
+USA
Trending

Human Rights Activist: What Is The Future Of Corporate Responsibility

Fashion
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.