Reality show increases fan engagement by revealing results during the contestant performances.
American Idol. The Voice. Rising Star?
The latest reality show to bring a new twist to traditional singing competitions comes from Israel and incorporates real time voting results. Rising Star, which facilitates voting through a designated mobile app, allows fans to vote during the contestants’ performances, and showcases the results on stage in real time. Performers hoping to advance to the next round of the competition need to win the vote of more than 70% of the audience before their performance is over.
The app, which is linked to the voter’s Facebook, projects the photos of voters onto a screen behind the performer that lifts when the contestant receives the required number of votes. The show also has four judges, whose votes count for 7% each, but this new fan element creates greater viewer engagement as the impact of votes are more directly seen and help the audience feel closer to the stage (i.e. their photo on screen).
Keshet International, the show’s creator, is reporting that 30 percent of all viewers used their smartphones to vote, the app has been downloaded 1.2 million times since the premiere, and the show has been capturing nearly half of the entire Israel TV audience. With emerging deals to adapt this show in other countries, do you think it’ll make its way to the U.S.?