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Next Generation Energy Drinks Promise Slow Releasing Caffeine

ChromaDex's Purenergy is an ingredient that delivers more caffeine in smaller quantities.

Leah Gonzalez
Leah Gonzalez on October 22, 2013. @leahgonz

The Food and Drug Administration (FDA) has been concerned about the rising number of high caffeine energy products out in the market.

Nevertheless, ChromaDex, a natural products company that develops and commercializes ingredients technology, is working on a caffeine-related ingredient called PURENERGY that can deliver 30% more caffeine into the bloodstream compared to traditional caffeine and is absorbed at rate that’s 30% slower than ordinary caffeine.

ChromaDex

The company recently revealed the results of its clinical trials for its new product PURENERGY, which is a patent-protected caffeine ingredient made of a combination of caffeine and pTeroPure® pterostilbene. The results have also shown that PURENERGY extends the half-life of caffeine by about 25% than that of ordinary caffeine.

These results suggest that energy drinks that will contain the new ingredient will be able to give a higher caffeine kick that lasts longer for a smaller amount of caffeine. This may come in useful if the FDA decides to put limits on high-caffeine drinks.

ChromaDex is seeking partnerships for PURENERGY and according to CEO Frank Jaksch, Jr., products with the new ingredient may come with a premium price since the process to create the ingredient isn’t cheap.

ChromaDex

Header image by rynosoft

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