Next Generation Energy Drinks Promise Slow Releasing Caffeine
ChromaDex's Purenergy is an ingredient that delivers more caffeine in smaller quantities.
The Food and Drug Administration (FDA) has been concerned about the rising number of high caffeine energy products out in the market.
Nevertheless, ChromaDex, a natural products company that develops and commercializes ingredients technology, is working on a caffeine-related ingredient called PURENERGY that can deliver 30% more caffeine into the bloodstream compared to traditional caffeine and is absorbed at rate that’s 30% slower than ordinary caffeine.
The company recently revealed the results of its clinical trials for its new product PURENERGY, which is a patent-protected caffeine ingredient made of a combination of caffeine and pTeroPure® pterostilbene. The results have also shown that PURENERGY extends the half-life of caffeine by about 25% than that of ordinary caffeine.
These results suggest that energy drinks that will contain the new ingredient will be able to give a higher caffeine kick that lasts longer for a smaller amount of caffeine. This may come in useful if the FDA decides to put limits on high-caffeine drinks.
ChromaDex is seeking partnerships for PURENERGY and according to CEO Frank Jaksch, Jr., products with the new ingredient may come with a premium price since the process to create the ingredient isn’t cheap.
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