Passersby given a chance to plaster their face outside Somerset House in London.
JR exhibits freely in the streets of the world, catching the attention of people who are not typical museum visitors, and will be returning to London with a solo-exhibition at Lazarides. He will also be bringing along the “Inside Out” photo booth truck, giving people a chance to have their portraits displayed outside of Somerset House.
The “Inside Out” photo booths bring the printers directly to the streets, allowing members of the public to participate right there and then for free. After entering the booth and pulling their best face, the booth will produce a black and white poster in less than a minute. They can then take the poster and put it on display in a public place of their choice.
Over 100,000 portraits have been printed using the “Inside Out” photo booths at various locations around the world. When the project passed through the boroughs of New York, an estimated 13,000 people contributed their portraits, including JR’s friend and collaborator, Pharrell Williams.
If you happen to be in London, you can participate between 1pm and 7pm until October 11th.
Images by Butterfly