As part of a larger project that focuses on the availability of healthy food in student environments, Matali Crasset has designed a mini-mart for Toulouse University. The project aims to provide a place where students can buy more than just fatty foods and unhealthy snacks in areas that are often located away from the central part of the city.
Graphic design agency Praline were assisted by Dominique Serre from Terres Nuages in creating the store’s brand identity, which consists of vibrant green and orange colors, complemented by white and turquoise. The store has a clearly defined presence against the comparatively bland figure of the students dorms from which it emerges.
Inside the store, you can find fresh fruit, cooked meals, canned food and essential hygiene items, all of which are laid out as if on sale at an outdoor market. Fresh produce is the first thing you encounter on entering the store, which coupled with the warm colors found on the exterior, create a friendly atmosphere that is likely to attract passersby into the student shop.
Images via DesignBoom.