Like a new car or a pair of shoes, soon you’ll be able to try before you buy a new app — if an Australian tech startup has its way.
App.io, the brainchild of Edward Dowling, Diesel Laws, and Chris Nolet, allows brands and developers to show off their wares to consumers who shy away from purchasing apps they haven’t used firsthand. The service is especially valuable for developers who charge per download, although consumers may also wish to try out free apps before going through the trouble of visiting the App Store, as well. Interactive demos that offer more than just pre-recorded video or screenshots can be embedded into websites or Facebook pages and played straight from a web browser — no additional plugins. So far, the Aussie trio has attracted funding to the tune of $1.2 million, including an investment from 500 Startups, a large startup accelerator.
Over 8,500 app developers have signed up with App.io. Pricing ranges from $0 for one public app with 5,000 monthly demos to $295 per month (and higher) for 20 public or private apps with 100,000 monthly demo plays. The service only currently accepts apps for iPhone but, Dowling said, will expand to include Android very soon.
Image by App.io.