#UberLove focuses on their partner drivers and encourages passengers to share their own tales as well.
Premium car booking service Uber takes pride in the fact that it can help its app users find a cab in over 35 cities.
The company’s new campaign focuses on their professional partner drivers who help users get to their destinations and have their own stories to tell about how Uber makes a difference to them. #UberLove takes a look at some of these stories.
The company also encourages passengers to share their own #UberLove stories on Twitter. Passengers who have a story about a driver who has made their day can share it via the social network and include the campaign hashtag. Uber will choose the top four to feature in an #UberLove blog post.
Watch the promo video of the campaign below.