Uniqlo Subway Pop-Up Shop Peddles Jackets To Commuters
Temporary leases offered by NYC MTA allow businesses to expose their products to more consumers.
To fill vacant tenant spaces, New York MTA is offering short-term leases that gives businesses a chance to open pop-up stores in Union Square Station while the agency looks for long-term tenants.
Experimenting with a new business strategy , global clothing store UNIQLO launched their pop-up in the Union Square subway station this past Thursday. While UNIQLO is known for a wide range of basic and comfortable apparels, this pop-up store will feature mostly cold weather clothing to better prepare New Yorkers for winter. As an incentive for purchases, the company is offering a pre-loaded Metrocard with jackets and parkas.
UNIQLO is the first brand to work with MTA’s new business project, and is helping MTA improve their real-estate image. This is a good way for businesses to reach a bigger group of consumers, considering more young people are using the subway system more than ever before.