Women’s Style Magazine Launches With No Photoshop Rule

Women’s Style Magazine Launches With No Photoshop Rule

Verily adds another voice to the discussion on marketing for women with "authentic" lifestyle advice.

Sara Boboltz
  • 16 october 2013

“Women’s happiness has fallen both absolutely and relative to men’s in a pervasive way,” a pair of University of Pennsylvania researchers wrote in their 2009 paper, ‘The Paradox of Declining Female Happiness.’

That mass-market advertising and editorial content aimed at women is overly idealistic and narrow-minded isn’t really up for debate anymore — the general, somewhat begrudging consensus being that the vast majority of visual messaging tends to promote negative self-image in women — and yet, the types of images we see haven’t much changed.

Kara Eschbach and Janet Sahm found it troubling that magazines were “overlooking” some, failing “to reflect [their] lives or philosophies as women” — with an implication that feeling ‘heard’ could lead to feeling content. And so the pair founded Verily Magazine in 2011.



Now with a staff of seven, the magazine churns out bimonthly issues that hold true to their publication’s founding mission to provide an “honest message” relevant to women in an “uplifiting, affirming, and true” way. And despite representing a fashion and lifestyle brand aimed at women ages 18 to 35, Eschbach and Sahm uphold a strict ‘no Photoshop’ policy, never altering “the body or face structure of the model.” Its editors don’t even use real models in their shoots — a recent issue featured a publicist, a writer, an advertising assistant, and a sales associate.

Contributing Editor Ashley Crouch explained the Verily founders’ take on the issue:

The unique features of women, whether crows feet, freckles, or a less-than-rock-hard body, are aspects that contribute to women’s beauty and should be celebrated — not shamed, changed or removed.

While only on newsstands in a handful of shops, Verily can be ordered online issue-by-issue or through yearly subscription.


Images by Verily and The Huffington Post.


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Advertising

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Domenico Vitale

Content & Production

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology october 21, 2016

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.