YouTube Skip Ad Button Helps Highlight The Plight Of Ex-Cons [Video]

YouTube Skip Ad Button Helps Highlight The Plight Of Ex-Cons [Video]

In a campaign video, Leo Burnett Change highlights the difficulties that ex-prisoners face when looking for jobs.

Daniela Walker
  • 21 october 2013

Ticking the box to confirm that you have a criminal conviction can be the death knell for many a job applicant. In a new campaign for Business in the Community’s (BITC) Ban the Box initiative, Leo Burnett Change – the non-profit arm of the global marketing firm – created a fake Youtube ad that uses the ‘skip’ button as a metaphor for the way employers skip over ex-convicts as candidates.


The video appears to be an ad with a young ex-convict stating his case for getting a job. After five seconds, the usual Skip Ad button appears, but should a viewer choose to click the button, the video will merely start over again. Each time the button is pressed, the candidate becomes more despondent and desperate in his plea to have someone listen to him. Should viewers choose not to skip and hear his whole message, they will see him grow increasingly confident as he speaks about getting a job.

Speaking about the inspiration behind the video, Hugh Todd, creative at Leo Burnett said:

With the subject of ex-offenders being such a contentious issue, we wanted to create a thought-provoking idea. Something that would make people re-assess how they feel towards ex-offenders. Using and subverting the ‘skip ad’ button gave us the perfect opportunity to do this.

The Ban the Box initiative is a campaign by BITC to remove the checkbox for criminal convictions from job application forms in the UK. Employment has been shown to reduce the chances of reoffending, but can be difficult for ex-cons to get, and hence they end up reoffending. BITC hopes the film will make people reconsider this Catch-22 and view it in a new light.

Explains Edwina Hughes, Reducing Re-offending Campaign Manager for BITC:

[The film] cleverly and emotively underlines the experience someone with a criminal conviction may have when they seek to put their offending behind them and get a job.

Business in the Community



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Lara Crystal

Mobile Payments

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology october 21, 2016

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.