Shapeways leverages its experience to help create an intricate piece of underwear inspired by snowflakes.
Victoria’s Secret, Swarovski, and 3D printing marketplace Shapeways have come together to create a unique pair of 3D printed wings for the upcoming VS Fashion Show. Not only was the costume made to fit model Lindsay Ellingson perfectly using a 3D scan of her figure, it was then encrusted with millions of Swarovski crystals to really make it shine. The design features a series of intertwined snowflakes which each take on a unique geometric form that when combined, creates an intricate piece of 3D printing. With names like architect Bradley Rothenberg also involved, Peter Weijmarshausen, CEO of Shapeways said the company was “thrilled to help make the 2013 Victoria’s Secret Fashion Show even more dazzling.”
He went on to add:
Shapeways’ 3D printing technology brings an unprecedented design element to the famed Victoria’s Secret wings, showing the immense opportunity 3D printing brings to creating beautiful, customizable items. This partnership helps push the boundaries and show what’s possible for the 3D printing industry, within fashion and beyond.
The 2013 Victoria’s Secret Fashion Show was taped last night, and will air on Tuesday, December 10th and feature musical performances by Taylor Swift, pink carpet interviews, supermodel profiles, and a behind-the-scenes look at how the world’s most celebrated fashion show is made.