Apparently missing the ‘everyone’s a winner’ days of preschool while looking for any excuse to use their shiny 3D printers, creatives at Rethink decided to simply make their own awards.
Crowning itself the most-decorated agency in the world — a prize it surely also printed — Rethink now proudly owns 811 Gold Lions, 194 One Show awards (in silver, lest they seem greedy) and, among other things, the first-ever Publicis Omnicom Group Agency of the Year Award. (No, Rethink is not affiliated with Publicis.)
The whole stunt was performed, in fact, for a local awards festival. The agency’s fresh-off-the-press trophy collection is displayed on every available horizontal surface around its offices, which you can admire below:
Source: Creativity Online