The Bluelace project aims to show retailers that people still care about domestic products.
Led by Jake Bronstein, founder and CEO of made-in-America brand Flint and Tinder, the Bluelace Project aims to create more awareness and build a stronger support for American-made products by making blue laces the symbol for American manufacturing.
The Bluelace, a 51-inch double-waxed triple-braided canvas lace tipped in aluminum, is designed to show US retailers that customers still care about American-made goods and will still buy them.
The project creators hope to make the blue-colored laces a symbol that is comparable to the yellow ribbon symbolizing support for the US troops. To “lace up blue” lets US retailers know that consumers are supportive of US-made products. To “lace up blue” also lets manufacturers know that consumers still appreciate their work.
The project launched a Kickstarter campaign to raise funds for the production of the laces. A $5 pledge earns the supporter his or her own pair of Bluelaces. From the five bucks, a dollar goes to processing fees, two bucks go to the Portsmouth, Ohio shoe factory for the manufacture of the laces, a dollar goes to shipping, and a dollar goes to the Nevada warehouse that packages the laces.