Pedigrees takes the tedium out of walking your dog with interesting new routes.
Taking your dog for a walk can seem like a chore sometimes, which is why pet food company Pedigree launched a creative ad campaign to supply dog-walkers with interesting routes around the city. The campaign was launched in the Belgian cities of Ghent and Brussels, and offers a total of seven different walks that can be found across JCDecaux and Clear Channel’s bus shelter advertising network.
The posters located at each bus stop lead the dog-walkers to the next node in the route, giving owners the impression they are taking part in a scavenger hunt. Apart from giving dog owners alternative routes to those they have travelled 100 times before, the posters also include an interactive aspect that lets walkers participate in giveaways on Pedigree’s Facebook page for free dog food samples.
The routes around the cities can also be found online at www.pedigreewandeling.be, and be sure to watch the video below which explains the campaign in greater detail:
Images: DDB Brussels