Google has become synonymous with searching on the internet, and while there are other search engines out there, there seems to be little reason to use them. Now, one competitor, Gemany-based Ecosia, is providing a green incentive to people who use it: saving the Brazilian rainforest with every search.
Like other search engines, Ecosia makes revenue through the promoted searches at the top of the page, but unlike Google and other competitors, Ecosia gives away 80% of that revenue to charity. Currently the funds are going to the ‘Plant a Billion Trees’ project by The Nature Conservancy, which aims to restore the Brazilian Atlantic rainforest to its natural state. According to their website, Ecosia’s efforts have resulted in 104,356 trees being planted so far. For the month of October 2013 alone, the company made €67,324 euros in revenue and donated €53, 859 of that money to the project, according to their donation statements, which are free for anyone to see — not only is the company green, but it strives to be transparent as well.
Ecosia recently relaunched to have a better search function, with faster load times – the actual reason people go there in the first place – using Bing and Yahoo technology. Ecosia founder Christian Kroll said:
From now on, there’s no longer a reason to search with Google. Ecosia gives you equal-caliber search results and lets you help fight climate change at the same time.