Color-Changing Concept Car Matches Driver’s Moods

Color-Changing Concept Car Matches Driver’s Moods

Toyota wants you to treat your car more like an animal than an inanimate object.

Ross Brooks
  • 6 november 2013

Toyota is currently developing a car that looks a lot like a Segway which is able to change color depending on the driver’s mood, as well as suggest the next destination based on a driver’s facial expression. It’s still a work in progress, but the car manufacturer plans to reveal the FV2 at this year’s Tokyo Motor Show on 23rd November.

The company wants people to rexamine their relationship with cars, treating them more like a living creature than an inanimate objects, as described on their website:

Toyota envisions an ever-developing driver-vehicle relationship similar to the relationship of trust and understanding that a rider might have with his or her horse.


Apart from redefining what it means to own a car, the company wants to use the FV2 as a testing ground for many of their latest technologies which are based on humanoid robots and the use of voice and face recognition. As reported by Bloomberg, Takeo Moriai, a manager in Toyota’s product planning group said:

The car will appeal to future consumers of the digital generation, who have been used to smartphones or iPads from a young age. Given that the technology is still at a very early stage of development, it’s challenging for us to figure out the extent to which the car can read emotions.

The car, which intends to use artificial intelligence and computer-aided technology to enhance safety, efficiency and user experience will be on display alongside other ideas such as a four-seated hydrogen-powered car that is able to refuel in three minutes and can travel up to 500 kilometers.


Check out the gallery of images below.


Source: Wired

Images: Toyota


IKEA Is Letting Kids Design Its New Line Of Toys

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide


Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Related Expert

Matt Farnell

Mobile Marketing & Location

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Food Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Food Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Mobile Yesterday

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

Op-Ed Yesterday

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

Brand Development Yesterday

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Yesterday

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Yesterday

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Gaming & Play Yesterday

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Yesterday

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Yesterday

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

No search results found.