Rounding Off The Retail Experience With Quick Delivery [Future of Retail]

Rounding Off The Retail Experience With Quick Delivery [Future of Retail]

Delivery services that merge the convenience of online retail with the instant gratification of bricks and mortar shopping.

  • 29 november 2013

They say that patience is a virtue, but when it comes to online retail, waiting for a business day or five for a product to come is a significant bump in the road to shopper gratification. How can sluggish delivery be justified in an always-on retail space? A new crop of “buy it now, get it sooner” services recognize the premium that is placed on fast delivery and focuses their efforts on the tail-end of the purchase experience.

In our fourth Future of Retail report, PSFK Labs has identified the trend of On-Demand Delivery, where retailers are developing rapid fulfillment services that allow customers to shop and purchase from their entire available inventory and receive the product in as little as one hour. These hybrid retail services combine the convenience of online and mobile shopping with the immediate gratification of bricks and mortar stores, enabling shoppers to buy on their own terms. Read below to see how retailers and brand are fulfilling this need.


The on-demand personal assistant service WunWun has created a mobile application that gives users access to a delivery service for products and special deliveries in under an hour. After downloading the $1 iOS mobile application, shoppers can dictate a request to a dedicated WunWun associate. The application then connects shoppers with an associate through iMessage to work out the details and ensure the shopper gets the right products delivered. If the request is for a product available at a store, it is a free delivery, otherwise special items or any items from a restaurant levies a $20 fee. The shopper’s credit card is stored in the application and charged through the app for any products purchased, as well as any delivery fees incurred. By utilizing the human element in deliver, WunWun customers can get personalized services in addition to the free delivery of products e.g. picking up a cake, picking up a thank you card and writing a note on the card before delivering it.

Walmart Stores Flickr Creative Commons

Mass retailer Walmart has been testing delivery options for online customers to receive products in under 24 hours. This service would extrapolate on Walmart’s already existing in-store pickup option by co-opting customers already in a store to deliver products to customers who have completed orders online. In select urban test markets, customers are being offered discounts for delivering orders to other people in the area, or on their route home. The retailer has been considering the possibility of rolling it out to its network of over 4,000 stores.


This past summer, women’s fashion and accessory retailer Kate Spade opened four 24/7 digital window shops where passersby could view and order Kate Spade Saturday products for same-day delivery. Between June 8th and July 7th 2013, a shopper could approach the window containing 30 items, consider the options, and find them by swiping through on the accompanying interactive screen. After making a selection, the shopper entered a phone number and received a text message to schedule free delivery within the hour.

The On-Demand Delivery trend is part of a bigger theme called Networked Purchase Path. At key points along the shopping journey, a forward thinking retailer or brand can effectively employ data, connected technologies and human service to meet the shopper where they are and anticipate where they will go next, created seamless experiences and better interactions across channels.

In the fourth edition of the Future of Retail Report, PSFK Labs brings together two interconnected themes and eleven key trends that provide a foundation for the modern shopping experience. The findings are brought to life with best-in-class examples, actionable strategies and leading questions to inspire leading retailers and brands. Join us at our San Francisco conference on Nov. 21st to hear talks from retail innovators that will bring the report’s key themes to life.



Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Retail Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Experiential Marketing Today

Zagat's Cafe Offers Tiny Replicas Of Classic NYC Dishes

The restaurant rating service created buzz for its new guide and app by opening a tiny food cafe


Get PSFK's Related Report: Future of Retail 2017

See All
Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Related Expert

Yves Behar

Industrial Design and Brand Development

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Financial Services Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers


Conference Built Around Our Report Launch

Innovation Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

Retail Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

No search results found.