Westfield partners with online auction site to bring digital storefronts to San Francisco.
Just in time for the holidays, Westfield Labs, an entity of the ubiquitous Westfield Group has partnered with eBay Inc. to bring touch-enabled digital storefronts to one of the busiest shopping malls in San Francisco. Popular retailers Sony, TOMS, and Rebecca Minkoff are onboard as pilot partners.
Each of the pilot retailers has a personalized digital shopping experience, which revolves around a branded “smart window.” Shoppers can simply walk up to a window, touch the glass, and navigate through products as if they were on a computer. From there, they can check out by pushing the order to their mobile phone and paying securely via PayPal. The entire scheme figures to take advantage of mall goers who are already in a buying mindset.
Previously, these shoppable windows made their debut in Manhattan. But with the program now making its way to the very tech-centric San Francisco, both eBay and Westfield seem poised to gain some valuable exposure. The former gets yet another vehicle for consumers to use its Paypal system, while the latter raises its profile as an innovator in the retail space.
If you find yourself in or near San Francisco, be sure to stop by the digital storefronts at the Westfield San Francisco Centre. Otherwise, you can check out the photos in our gallery.
Source and Images: Westfield Labs