The Economist highlights hot button topics with simultaneously real and metaphorical baked spuds.
The latest in a long line of stimulating campaigns for The Economist from ad agency BBDO NY is quite simple: free baked potatoes. While past efforts have included pie charts on pizza boxes and fitness machine-themed graphics, the new ad campaign attempts to symbolize divisive hot-button issues with figurative and literal hot potatoes. Visiting various locations in Boston and Philadelphia, the food trucks will be passing out free baked taters with labels citing issues covered by the magazine like gun control, same-sex marriage, and North Korea. There will also be representatives from the magazine are on hand to talk with the patrons about the topics. The overarching campaign also features posters with the tagline “Get a world view. Read.” that transform the magazine into a globe, a Rubik’s Cube, and binoculars, as well as bar coasters offering suggestions like “Be the designated thinker.” Jean Robaire, Senior Creative Director at BBDO, had this to say:
We wanted to communicate the notion that reading The Economist can provide you with a world view. Using visual concepts allowed us to do that quickly and with great impact.
Food for thought, or just food? See more images from the campaign below.