A new kind of payment method is made available for drive-thru orders, making it easier for people on the East Coast to grab their food and go. iDriveThru lets fast-fooders use E-ZPass devices — which are hocked up to their credit or debit card information entered online — to pay for their meals at the window.
Five Wendy’s restaurants in Staten Island have adopted this approach, and are fairly satisfied with the results. The perks about this program is that customers can accumulate points, which can be redeemed for food discounts in future orders.
Unfortunately, you can’t charge your MTA account for food purchases yet. The MTA has not officially signed on board. In the past, the MTA charged other fast food chains 15 cents for ever transaction that went through the E-ZPASS. Should the MTA agree to participated in this new program, they will have an estimated profit margin of $150,000 a year just from these five Wendy’s restaurants.
Source: Business Insider