Ten Tens that actually take into account social context and not just numbers.
Mother New York has teamed up with David Carson, founder of Heavy.com and FuseTV, to create an app that takes rankings and lists to the next level. It’s called Proust and wants to base its rankings on more than absolutes, which is why it compares your opinions to those of your friends, and asks more revealing questions such as “mac and cheese or grandma’s lasagne?”
The creators didn’t want to know that you and your friend both “like” pizza, but whether you agree on that the fact that it’s better than macaroni and cheese, cupcakes, cronuts, and grandma’s lasagna. These are the judgments that matter, and Proust is where you can make them.
Once you see how you and your friend’s tastes compare, the private messaging tool allows you discuss and debate. You can have extremely candid conversations about anything from inside jokes amongst a select group (think: the five cutest boys in class), or larger, mass lists like favorite Steven Spielberg movies.
Proust wants to return to true, meaningful judgment and taste, not just standardized lists that throw your opinion in with all the others and give you a result that’s nothing more than a black-and-white opinion. The app aims to add a missing dimension to the overcrowded social media landscape.
“Proust is an amazing way to find out what your friends really think,” says Carson. “We see it as a new kind of question and answer format that reveals deep and intimate information between friends very quickly. It’s a unique game-like environment for really candid conversation.”