menu

Naturally Fruit-Flavored Fish Changes The Taste Of The Popular Food

Naturally Fruit-Flavored Fish Changes The Taste Of The Popular Food

The Japanese fishing industry wants to attract more fish-eaters, and has started to feed fish unusual ingredients to change the taste.

Daniela Walker
  • 4 november 2013

While the Japanese have long eaten fish as a staple of their diet, in recent years, the sales of fish have declined, with per-person caloric intake decreasing by 20 percent. The fishing industry decided to add new interest to the market by naturally enhancing the natural flavor of fish with seasonal citrus fruits.

japan-fish-fruit-flavours2

There is no gene mutation or strange science for creating fruity flavored fish – it all boils down to the old adage ‘you are what you eat.’ Farmed fish are being given a diet that includes regional fruit, which enters their system and results in citrus scented flesh. In the Ehime Prefecture for instance, where mikan – a type of mandarin – grows in abundance, fish farmers produce mikan seabream. On the nearby island of Kyushu, in the Oita Prefecture, the local delicacy is flounder. There fish farmers are feeding their lot kabosu, a lime like fruit that is also a speciality from the area. Not only is the method used to enhance the fish’s flavor, but also to sometimes mask its inherent fishiness. In the Nagasaki Prefecture on the same island of Kyushu, mackerel – a particularly smelly fish – is fed an assortment of herbs and spices to create a more fragrant smell.

japan-fish-fruit-flavours3

While most of us may add a hint of citrus at the end of cooking, it seems the Japanese are way ahead of the game.

via Rocket News

 

Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Today

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Today

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design Today

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

PURPLELIST EXPERTS

Britta Riley

Social Entrepreneur, Technology Designer, & Artist, Design

Syndicated Today

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Today

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Today

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Yesterday

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Today

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Today

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Today

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.