Google Maps Out Tolkien’s Mythical Lands

Google Maps Out Tolkien’s Mythical Lands

Google and Warner Bros. Pictures have created a Chrome Experiment that maps out and provides a guide to the world of the Hobbit.

Daniela Walker
  • 26 november 2013

Tolkien tourism is the phenomenon of J.R.R. Tolkien fans traveling to the sites of his fictional world, Middle Earth. In reality, Middle Earth is New Zealand, the film location for Peter Jackson’s Lord of the Rings trilogy, and the current Hobbit trilogy. Now, fans who want to go to Middle Earth no longer have to book a long flight and imagine Orcs amongst New Zealand sheep, they can simply use Google Chrome.

Google and Warner Bros. Pictures have collaborated on a Chrome Experiment to promote the second installment of The Hobbit series, The Desolation of Smaug, out on December 13th. Before immersing themselves in the film world, fans can go to the digital version of Middle Earth and explore it as they would any place they were armchair traveling to with Google Earth.

Chrome Experiments are intended to show off the capabilities of the browser. A Google spokesperson told The Wall Street Journal:

It was a natural fit because of all the geek fans everywhere. Plus, we always want to see the web evolve and give developers the tools they need to keep pushing the technology forward.

Click here to explore Middle Earth for yourself.

Source: The Wall Street Journal

Image/Video: The Hobbit – Middle Earth// YouTube



Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Today

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Today

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Today

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Europe Today

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Related Expert

Ayah Bdeir

Technology, Making, Education

Technology Today

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Today

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own

Technology Today

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Advertising Today

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Today

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Today

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Design & Architecture Today

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Today

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Today

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Advertising Today

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

No search results found.