Tolkien tourism is the phenomenon of J.R.R. Tolkien fans traveling to the sites of his fictional world, Middle Earth. In reality, Middle Earth is New Zealand, the film location for Peter Jackson’s Lord of the Rings trilogy, and the current Hobbit trilogy. Now, fans who want to go to Middle Earth no longer have to book a long flight and imagine Orcs amongst New Zealand sheep, they can simply use Google Chrome.
Google and Warner Bros. Pictures have collaborated on a Chrome Experiment to promote the second installment of The Hobbit series, The Desolation of Smaug, out on December 13th. Before immersing themselves in the film world, fans can go to the digital version of Middle Earth and explore it as they would any place they were armchair traveling to with Google Earth.
Chrome Experiments are intended to show off the capabilities of the browser. A Google spokesperson told The Wall Street Journal:
It was a natural fit because of all the geek fans everywhere. Plus, we always want to see the web evolve and give developers the tools they need to keep pushing the technology forward.
Click here to explore Middle Earth for yourself.
Source: The Wall Street Journal