The “Sorry I Spent It On Myself” collection plays on the idea that people spend on themselves and not have enough for friends’ gifts.
High-end retailer Harvey Nichols has launched a new gift collection that features low-cost products like a set of toothpicks, a packet of “authentic Lincolnshire gravel,” a wire sponge, and others — all presented nicely in minimal white and red packaging.
The collection, called “Sorry I Spent It On Myself,” plays on the idea that people should spoil themselves and may not have enough money left for gifts for their friends or family.
The retailer worked with communications company adam&eveDDB to launch the collection, which comes with the tagline, “A little something for them, a bigger something for you.”
The gift collection will be available online and in stores starting November 27th.
Check out the promo video of the collection below.
Source: Creative Review
Images: Creative Review