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Harvey Nichols’ Ultra-Cheap Gifts Pander To The Self-Indulgent [Video]

The “Sorry I Spent It On Myself" collection plays on the idea that people spend on themselves and not have enough for friends' gifts.

Leah Gonzalez
Leah Gonzalez on November 27, 2013. @leahgonz

High-end retailer Harvey Nichols has launched a new gift collection that features low-cost products like a set of toothpicks, a packet of “authentic Lincolnshire gravel,” a wire sponge, and others — all presented nicely in minimal white and red packaging.

The collection, called “Sorry I Spent It On Myself,” plays on the idea that people should spoil themselves and may not have enough money left for gifts for their friends or family.

Harvey-Nichols-Sorry-I-Spent-It-On-Myself-2

The retailer worked with communications company adam&eveDDB to launch the collection, which comes with the tagline, “A little something for them, a bigger something for you.”

The gift collection will be available online and in stores starting November 27th.

Check out the promo video of the collection below.

Harvey Nichols

Source: Creative Review

Images:  Creative Review

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