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Inflatable Architecture Temporarily Remodels Old Fashioned Stores [Pics]

Inflatable Architecture Temporarily Remodels Old Fashioned Stores [Pics]

Selfridges gets a retro-futuristic makeover in the name of aspiring young designers.

Ross Brooks

Bouncy castles are the perfect example of an inflatable object that can brighten up any space and bring a bit of fun to an otherwise uninviting environment. In an attempt to try to invigorate the design of London’s prestigious Selfridges store, French studio Bonsoir Paris have created a pop-up store along with window displays to create a fun space for the Bright Young Things initiative that showcases young designers.

The exhibition combines ephemeral inflatable modules and timeless marble forms inspired by the 1960s to create a retro-futuristic space that highlights the contrast between luxury and pop-culture. As described by the designers:

On the one hand, inflatable plastic is a temporary material : a materialisation of the air that also refers to a childhood world. On the other hand, marble is a noble material, synonymous with luxury and timelessness.  Its texture and pattern contrast with the transparent plastic.

bright-young-things-bonsoir-paris

To really appreciate how original the idea is, and how much it makes you want to go and explore the store, be sure to look take a look through the gallery.

Bonsoir Paris

Source: It’s Nice That

Images: Bonsoir Paris

PSFK Writer Ross Brooks
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