The makers of the delicious and highly-addictive fruit and nut bars, KIND is big on social entrepreneurship and claim that their social mission is to make the world a little kinder, one act at a time.
Their most recent ‘kind’ project sees the team crowdsourcing individual acts of kindness and choosing one to support each month with a $10,000 grant – stressing that no idea is too big or too small. Titled Do the KIND Thing, the project seeks submissions from “anyone with an idea from teaching pre-schoolers to rock-out to turning trash into a hot new accessory can submit a plan.” Viewers then vote on the ideas and each month, the pitch with the most votes wins the money to develop their idea into reality.
While piggy-backing on the crowdsourcing trend that platforms like Kickstarter and Indiegogo have popularized, KIND also asks viewers to pay it forward. When viewers vote for a project they love, they’re asked to in turn pledge to do a small act of kindness as well, whether that be surprising a co-worker with a latté or a simple smile at a stranger.
KIND’s thought process behind the project is to make the world and future a better place through positivity. As the old adage goes, kindness is contagious, and has the power to make us happier and healthier beings.
Watch the campaign video below: