Snack Company Funds Acts Of Kindness To Make The World Nicer [Video]

For its newest project, snack bar company KIND is on the hunt for the next generation of innovators.

Lara Piras
Lara Piras on November 11, 2013.

The makers of the delicious and highly-addictive fruit and nut bars, KIND is big on social entrepreneurship and claim that their social mission is to make the world a little kinder, one act at a time.

Their most recent ‘kind’ project sees the team crowdsourcing individual acts of kindness and choosing one to support each month with a $10,000 grant – stressing that no idea is too big or too small. Titled Do the KIND Thing, the project seeks submissions from “anyone with an idea from teaching pre-schoolers to rock-out to turning trash into a hot new accessory can submit a plan.” Viewers then vote on the ideas and each month, the pitch with the most votes wins the money to develop their idea into reality.

While piggy-backing on the crowdsourcing trend that platforms like Kickstarter and Indiegogo have popularized, KIND also asks viewers to pay it forward. When viewers vote for a project they love,  they’re asked to in turn pledge to do a small act of kindness as well, whether that be surprising a co-worker with a latté or a simple smile at a stranger.

KIND’s thought process behind the project is to make the world and future a better place through positivity. As the old adage goes, kindness is contagious, and has the power to make us happier and healthier beings.

Watch the campaign video below:


Images: KIND