How Google Is Making Online Shopping Easier And More Fun [PSFK SAN FRANCISCO]

How Google Is Making Online Shopping Easier And More Fun [PSFK SAN FRANCISCO]

PSFK talks to Laura Jones about why simplicity equals enjoyment.

Caroline Bottger
  • 29 november 2013

We are very excited about returning to SF for PSFK SAN FRANCISCO on November 21 to present the fourth volume of PSFK’s Future of Retail report. We have a line-up of speakers confirmed with more to come, hailing from companies such as Google and Foursquare.

One of these speakers will be Laura Jones, Product Marketing Manager for Google Shopping. She led the development of the new Shop the Hangout experience with Diane von Furstenberg and heads up brand and campaign creative for Google Shopping Express. Prior to joining Google, she worked on eCommerce and mobile payments at Visa.

Tell us about Google Shopping and the recent work you have been doing, particularly with Diane von Furstenberg and Google Hangouts.

Our goal with Google Shopping is to enable people to shop easily across Google. Shoppable Hangouts on Air are an example of how we’re bringing this to life. Content in certain verticals is inherently shoppable, and we saw an opportunity to create a compelling user experience in partnership with the Google+ team. We worked together to build the shopping interface for Hangouts on Air, and partnered with the Council of Fashion Designers of America (CFDA) and top designers – Diane von Furstenberg, Rebecca Minkoff, Marcus Wainwright and David Neville of Rag & Bone, and Rachel Zoe – to launch the experiment.

What are the larger changes in consumer behavior when it comes to retail and shopping habits?

With an abundance of new retail channels, users now have more ways to shop than ever before. Increasingly, content is becoming more than just a point of inspiration, but also an entry point to retail. People want to shop cross-platform and cross-device, and the more seamless that experience, the better. “Going shopping” is no longer just about getting into a car and driving to the mall. From discovery all the way through delivery, users have an abundance of options and are gravitating towards experiences that let them easily translate intention into action.

How do you see the trend of the omni-point-of-purchase, where virtually any encounter with a product can be converted into a sales opportunity, changing the retail landscape?

We’re getting closer to the point where any interaction can be shoppable. Brands now have more ways to connect with their customers and are seeking ways to make those conversations more engaging. Retail is increasingly becoming about forming meaningful relationships with users and being present at the moment of need (or want).

How is Google navigating this trend?

Our goal is to create a seamless shopping experience for users, across platforms, devices and use cases. Whether seeking inspiration from top designers with Shoppable Hangouts or getting same-day delivery of your weekly pantry essentials with Google Shopping Express, we are trying to make the shopping experience easier and more delightful for users.

Thank you Laura!

Come hear Laura speak about shoppable videos and more at PSFK’s Future of Retail conference! Learn more about the event here, and purchase your tickets below.


Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Related Expert

Tony King

Creative Technologist

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Social Media Yesterday

The United Nations Has Launched Its Own Social Media Platform

A new app aims to get younger audiences more involved in sustainable development goals

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship


Future Of Work
Cultivating The Next Generation Of Leaders

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

No search results found.