Crowdsourced Posters Reveal Londoners’ Varying Interpretations Of Hot Topics [Pics]

Crowdsourced Posters Reveal Londoners’ Varying Interpretations Of Hot Topics [Pics]

Researchers posed questions during London Design Week including: If FUTURE were an image, what would it be?

Lara Piras
  • 6 november 2013

The most recent project from Communications Research Centre Fabrica, saw the team take to the streets of London to embark on an innovative experiment.

Their aim was to encapsulate the experience of London Design Week through visitors’ eyes. They therefore surveyed event goers around the city to find out the associations evoked in their minds prompted by words such as ‘future’ and ‘digital.’ The responses were represented in real-time posters that were designed with a different background color according to the area of London they were collected and then transformed into an online exhibition. The results also interestingly revealed a variation in interpretations within different neighborhoods.

The group of researchers behind the project go by the name of Unofficial Report; a group of under 25 year olds “on a mission to capture the places, people and creativity of prominent events and festivals around the world.” Other works have included the Collate by Six:Thirty project at the V&A Museum in London which was an “installation that allowed visitors to digitally interact and take part in creating an image based book.”

Click through the gallery to see a selection of the posters:

Sources: Fabrica, Unofficial Report, London Design Festival, V&A

Images: Unofficial Report, Mocoloco



IKEA Is Letting Kids Design Its New Line Of Toys

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Travel Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals


Get PSFK's Related Report: Future of Automotive

See All
Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Related Expert

Christopher Fabian

Development, Social Good, Technology

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

Retail Today

Why The Apple Watch Is Taking Foot In The Restaurant Industry

An app for the wrist-mounted device is looking to revolutionize customer service for staff


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Financial Services Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Health Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

Mobile Yesterday

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

No search results found.