Researchers posed questions during London Design Week including: If FUTURE were an image, what would it be?
The most recent project from Communications Research Centre Fabrica, saw the team take to the streets of London to embark on an innovative experiment.
Their aim was to encapsulate the experience of London Design Week through visitors’ eyes. They therefore surveyed event goers around the city to find out the associations evoked in their minds prompted by words such as ‘future’ and ‘digital.’ The responses were represented in real-time posters that were designed with a different background color according to the area of London they were collected and then transformed into an online exhibition. The results also interestingly revealed a variation in interpretations within different neighborhoods.
The group of researchers behind the project go by the name of Unofficial Report; a group of under 25 year olds “on a mission to capture the places, people and creativity of prominent events and festivals around the world.” Other works have included the Collate by Six:Thirty project at the V&A Museum in London which was an “installation that allowed visitors to digitally interact and take part in creating an image based book.”
Click through the gallery to see a selection of the posters: