menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Louis Vuitton Creates Giant Replicas That Can’t Be Missed For Upcoming Exhibition [Video]

Louis Vuitton Creates Giant Replicas That Can’t Be Missed For Upcoming Exhibition [Video]

Luxury fashion brand reconstructs a huge version of its traditional luggage in Moscow’s Red Square.

Lara Piras

Back in October Microsoft paved the way for a certain kind of branding campaign. The tech giants placed an oversized model (27-foot by 17-foot) in London’s Trafalgar Square to promote their new line of Surface 2 and Surface Pro 2 tablets.

Now French fashion house Louis Vuitton have put their own spin on the idea by installing a giant monogrammed trunk in a promotional stunt right by the brand’s upcoming presentation space in Moscow. The particular piece of luggage in mind is the ‘Red Square trunk’ that was owned by the Russian Prince Vladimir Orlov who was part of the Imperial Family. The exhibition, titled ‘L’Ame du Voyage’ (The Soul of Travel), will explore famous travellers that led them to meeting Louis Vuitton including Sofia Coppola, Ernest Hemingway, Damien Hirst and more.

These larger-than-life installations serve as blatant advertising to ensure that passersby notice them, as hard as they might try not to.

Watch the video below:

The exhibition will run From December 2, 2013 to January 19, 2014 in Moscow’s Red Square.

Sources: LuxuoLouis Vuitton

Images: Luxuo

 

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth