menu

Louis Vuitton Creates Giant Replicas That Can’t Be Missed For Upcoming Exhibition [Video]

Louis Vuitton Creates Giant Replicas That Can’t Be Missed For Upcoming Exhibition [Video]
Advertising

Luxury fashion brand reconstructs a huge version of its traditional luggage in Moscow’s Red Square.

Lara Piras
  • 27 november 2013

Back in October Microsoft paved the way for a certain kind of branding campaign. The tech giants placed an oversized model (27-foot by 17-foot) in London’s Trafalgar Square to promote their new line of Surface 2 and Surface Pro 2 tablets.

Now French fashion house Louis Vuitton have put their own spin on the idea by installing a giant monogrammed trunk in a promotional stunt right by the brand’s upcoming presentation space in Moscow. The particular piece of luggage in mind is the ‘Red Square trunk’ that was owned by the Russian Prince Vladimir Orlov who was part of the Imperial Family. The exhibition, titled ‘L’Ame du Voyage’ (The Soul of Travel), will explore famous travellers that led them to meeting Louis Vuitton including Sofia Coppola, Ernest Hemingway, Damien Hirst and more.

These larger-than-life installations serve as blatant advertising to ensure that passersby notice them, as hard as they might try not to.

Watch the video below:

The exhibition will run From December 2, 2013 to January 19, 2014 in Moscow’s Red Square.

Sources: LuxuoLouis Vuitton

Images: Luxuo

 

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Jennifer Kinon

Designer & Educator

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play Yesterday

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.