The Louis Vuitton Pass is a new mobile application for iOS and Android that scans complete images rather than the increasingly less popular QR codes. The luxury fashion house released the app in conjunction with a print campaign this month. Scannable images are indicated by a subtle icon, along with a prompt to download the app.
Once scanned, users are given additional ‘behind-the-scenes’ information about the image, product details and a store locator. Using applications with scanning capabilities to provide additional context and information is no new concept, but the brand has incorporated the scannable element into the campaign in a tasteful way, perhaps providing a new standard for scannable campaigns.
Image: Louis Vuitton