menu

McDonalds Tests Out Packaged Coffee On Grocery Store Shelves

McDonalds Tests Out Packaged Coffee On Grocery Store Shelves
Advertising

Fast-food giant partners with Kraft to offer customer McCafe coffee in local supermarkets

Ross Brooks
  • 1 november 2013

While it might not be the finest blend in the world, the coffee you can get from McDonald’s is surprisingly good, especially if you want to make sure you’re getting good value-for-money. In an attempt to reach even more customers with their McCafe brand coffee and espressos, the fast-food giant plans to join forces with Kraft to test sales of a packaged version in stores across the US.

The new range of packaged McCafé products will include bags of whole-bean and ground coffee, as well as pods for single-serve brewers. As it stands the plan is for the products to reach shelves sometime next year, joining the ranks of other brands such as Dunkin’ Donuts and Starbucks.

McDonalds-partnership-Kraft-packaged-McCafe-coffee

As reported by FastCompany, Kraft Foods CEO Tony Vernon spoke about what the partnership hopes to achieve:

We want to work with McDonald’s to help consumers enjoy McCafé premium coffee in the comfort and convenience of their own homes.

While Burger King and Wendy’s, along with smaller competitors, have spent much of this year developing new products in search of newer, younger customers, it’s clear that McDonalds wants to explore a different avenue. Their McCafe coffee would allow them to reach customers at home, while most of their competitors are fighting it out with each other for new customers in-store.

McDonalds-partnership-Kraft-packaged-McCafe-coffee-3

The creation of a packaged range of products is a much more normal approach compared with extreme forms of marketing that have swept the fast-food industry this year. Some of them include using fan’s tweets to write a song about cheeseburgers and Burger King changing its name to “Fries King.”

Lead image by MidnightJazz

Advertising
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Trending

Get PSFK's Related Report: Future of Work

See All
Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Related Expert

Leslie Dewan

Nuclear Power, Sustainability, Engineering

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Yesterday

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

Fashion Yesterday

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Yesterday

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Europe Yesterday

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Yesterday

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Yesterday

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

No search results found.