Fast-food giant partners with Kraft to offer customer McCafe coffee in local supermarkets
While it might not be the finest blend in the world, the coffee you can get from McDonald’s is surprisingly good, especially if you want to make sure you’re getting good value-for-money. In an attempt to reach even more customers with their McCafe brand coffee and espressos, the fast-food giant plans to join forces with Kraft to test sales of a packaged version in stores across the US.
The new range of packaged McCafé products will include bags of whole-bean and ground coffee, as well as pods for single-serve brewers. As it stands the plan is for the products to reach shelves sometime next year, joining the ranks of other brands such as Dunkin’ Donuts and Starbucks.
As reported by FastCompany, Kraft Foods CEO Tony Vernon spoke about what the partnership hopes to achieve:
We want to work with McDonald’s to help consumers enjoy McCafé premium coffee in the comfort and convenience of their own homes.
While Burger King and Wendy’s, along with smaller competitors, have spent much of this year developing new products in search of newer, younger customers, it’s clear that McDonalds wants to explore a different avenue. Their McCafe coffee would allow them to reach customers at home, while most of their competitors are fighting it out with each other for new customers in-store.
The creation of a packaged range of products is a much more normal approach compared with extreme forms of marketing that have swept the fast-food industry this year. Some of them include using fan’s tweets to write a song about cheeseburgers and Burger King changing its name to “Fries King.”
Lead image by MidnightJazz