With the growth of e-commerce and online shopping, smaller, local shops have been suffering from a decline in foot traffic. StreetHub, a new online platform, is designed to help bring people back to local brick-and-mortar shops.
Operating under the premise, “Things you love, near you,” StreetHub is making the “Click & Collect” model – the ability to reserve items online for in-store pickup – more accessible to independent retailers. Enabling consumers to select a neighborhood and browse items in their local shops from a single platform, StreetHub combines geo-location and real-time inventory data to create a more convenient user experience.
In the U.K., it’s been shown that providing consumers a “Click & Collect” option to drive greater foot traffic through the door “…increase[s] the amount that shoppers spend – whether online or when they collect the original item.”
Predicted to grow in value by 62.7 percent from 2013 to 2018 in the U.K., the “Click & Collect” business model could develop into a viable solution for smaller retailers needing help spreading their brand and gaining first-time visitors.
StreetHub will be launching in London with 130 independent retailers, and next year plans to expand around the U.K.
Sources: The Telegraph