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Cheerful Notes Break Through The Monotony Of Everyday Advertising [Pics]

Cheerful Notes Break Through The Monotony Of Everyday Advertising [Pics]
Advertising

Positive messages take over billboards and street signs across Chicago.

Ross Brooks
  • 12 november 2013

London-based artist Michael Picerno has succeeded in cutting through the noise of non-stop advertisements to spread a positive message with his latest project called “Notes for Anyone.” The notes first appeared on street lamps, parking signs, and telephone poles around Chicago in 2011, and have since been picked up by the Billboard Art Project, a non-profit organization that transforms road-side billboard ad spaces into artworks.

You can’t help but smile at some of the messages which include “Breathe. Relax. Everything will be fine,” “Someone is (or will be) lucky to have you,” and “You have a wonderful smile.” Think about the difference seeing one of these signs would make on a stressful day, especially compared to an ad which is only interested in getting you to buy something you probably don’t even need.

mike-pecirno-notes-for-anyone-positivity-chicago-1

Originally trained as an architect, Michael Pecirno works in the space between architecture and visual design. His work explores how design combined with other forces can have a positive impact on societies, places, objects and people. Notes for Anyone has since been included at the American pavilion at the Venice Biennale in Chicago and San Francisco.

Michael Picerno

Source: PopUpCity

Images: Michael Picerno

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