Online Marketplace Helps Local Vendors Sell Globally

Online Marketplace Helps Local Vendors Sell Globally

Wander&Trade launches to bring curated goods made by small businesses to a much wider audience.

Sara Boboltz
  • 8 november 2013

Wander&Trade is a brand new online marketplace with the seemingly contradictory mission to promote local shopping.  However, the service has simply found a way to capitalize on our dual desires for exploration and for lounging comfortably on the couch by bringing small-business goods to our computer screens.

Right now, the site has aggregated products from vendors in Brooklyn, London, Portland, San Francisco, and New England. Visitors to Wander&Trade who live in these areas can use the site as an introduction to local shops, getting to better know their hometowns. But the site also allows anyone to travel virtually to these cities, each known for its unique artisanal culture, and pick up a quick souvenir. The shops, in turn, are treated to a wider audience and expanded distribution.


With its clean design and custom photography, Wander&Trade’s founders say they’ve been attracting vendors who wouldn’t normally consider selling online. The four-person team is working to bring African and South American goods to the site in the near future.

So, are you interested in a lamp made of copper pipes or a rich leather bag? Face oil? A gold chocolate Virgin Mary statue? Check out the site for these and other curiosities, and use the code WANDERPSFK to get $10 off $60 or more.



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