Ekko-bound visitors to the Dutch city of Utrecht could follow designer’s trail to the venue.
Nominated for Best Graphic at this year’s Dutch Design Week, Kok Pistolet‘s poster series provided directions to Ekko, a music festival venue in Utrecht. The 40 posters — each with pointed hands labelled either ‘linksaf’ (‘left’ in Dutch) or ‘rechtsaf’ (‘right’ in Dutch) — were printed identically and hung along routes pre-determined by the artist. Pistolet then visited each poster, painting in bright colors over the lines not needed, so the ones left in black and white formed a set of directions. As concert-goers approached the venue, the directions became increasingly simpler, with more of the arrows painted over.
Take a look below:
Photos by Kok Pistolet