The luxury hotel chain has created a compelling resource for contemporary art enthusiasts, in partnership with BOND Strategy and Influence.
Luxury hotel chain Park Hyatt and digital marketing and strategy agency BOND Strategy and Influence have announced ARTPHAIRE, a new online art magazine that celebrates contemporary art and will provide high quality, relevant content to art enthusiasts around the world. The content is curated and edited by BOND and will include contributions by renowned art journalists along with interviews with artists and tastemakers such as KAWS, Anne Pasternak, Jennifer Rubell and Simon de Pury.
The launch of the magazine coincides with the season’s major international art shows and the publication will provide its readership with up-to-date auction previews and exhibit spotlights. As a brand, Park Hyatt has a deep-rooted investment in contemporary art, inspired by its founder, the late Jay Pritzker, who was a strong supporter of the arts and founded the Pritzker Architecture Prize in 1979.
Katherine Melchior Ray, Vice President of Luxury Brands for Hyatt Hotels and Resorts, shares that:
Creating this new, innovative and relevant online magazine allows us to express our passion for the arts beyond our hotel walls and share Park Hyatt’s proud legacy of art excellence.
Source: Park Hyatt
Image: BOND Strategy and Influence