Macala Wright: 3 Ways To Measure ROI On Pinterest and Instagram

Macala Wright: 3 Ways To Measure ROI On Pinterest and Instagram

When it comes to content marketing, we want to know our investments are doing. Here are three programs to help get accurate numbers.

Macala Wright
  • 3 november 2013

With the rapid evolution of content marketing and a higher percentage of digital marketing dollars being allocated towards content partnerships and original branded content production, marketers are now looking for ways to measure content effectiveness.

They not only want to know how far content is reaching, but what topics, themes and types are most effective in engaging their target audiences – especially when it comes to Pinterest and Instagram. While still in its infancy, being able to measure Pinterest and Instagram is becoming easier and surprisingly affordable. Here are three independent software platforms that give provide fantastic data on visual content.



Simply Measured provides easy social media analytics and measurement for data-driven agencies and brands. Simply measured works across all social media channels – Facebook, Twitter, Vine, Instagram, youTube, Google+, Google Analytics, Tumblr, Pinterest, and LinkedIn.  In an interview with founder Adam Schoenfeld, I asked, “How does SimplyMeasured help marketers analyze Pinterest and Instagram?”

Schoenfeld said, “we provide platform specific  analytics around brand owned profiles. On Insatgram and Pinterest, we measure the impact of the content created for that channel on its audiences. Marketers can understand, act and share content (video, photo, text) based on data of what’s resonating. They can also look at what competitors are doing on those same platforms to further increase their content effectiveness.”

With SimplyMeasured, analysis doesn’t stop with one profile. Marketers can measure the cohesive relationship between each network, your competitors’ social profiles, and how your audience interacts throughout the entire social space.  SimplyMeasured boosts of 40 different, visual rich reports that can either exported to PowerPoint or Excel, be further customized for branding purposes and then presented for company or client analysis. SimplyMeasured ranges from $500 – $1500 per month.


Brand Cast

Brandcast is like Hootsuite for visual social media. Brandcast says its vision “is a combination of helping people express themselves, unlocking the hidden powers of the Web, and bringing the last major pillars of enterprise technology into the cloud.” Users can publish video and photo to Facbook, YouTube, Vimeo, Twiter and even Etsy.  Currently in closed beta, monthly costs will be about $5 – $10 per month per account.



Piqora tracks the most popular and profitable images your company posts on Pinterest, Instagram and Tumblr. It provides campaign metrics such as effectiveness/reach of hashtags, revenue per pin and it also identifies your most influential followers by each platform. End reporting is visually rich and easy to understand. Piqora costs $3000-$15,000 per year.


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Today

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Today

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Today

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Travel Today

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Today

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

No search results found.